John ‘Johnnie' Walker began managing a grocery store in Kilmarnock in 1819. John started trading teas and spices from the New World - rich, exciting flavours that required craft and skill to harness and balance. He was good at it and in time began to apply his newly acquired skills to the creation of whisky blends. Seeing the popularity of his whiskies among locals, John launched his own whisky brand, Walker's Kilmarnock Whisky. Bustling ports in Glasgow and Greenock opened the doors for a thriving import and export trade, which kick-started the Johnnie Walker whisky business. In 1860, John's son, Alexander unveiled the iconic square bottle, so that it could be shipped more easily, with less breakages. In 1870, its label was slanted, allowing more text to be included. The design, as well as the whisky, was innovative, iconic and desirable.
Alexander's son, Alexander II, developed the Red Label blend by marrying light whiskies with dark, peaty expressions. The brand earned its first royal warrant in 1934, and today the range comprises different expressions of the Johnnie Walker vision, with Johnnie Walker Red Label being added to by Johnnie Walker Black Label, Johnnie Walker Double Black Label, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label. The delicious, rounded character of these great whiskies can be enjoyed on their own, savoured with ice or with a splash of water. Each Johnnie Walker whisky is a blend of extraordinary depths and big, bold flavours. Explore the expert blends from this great whisky house.