In 1749, Giaconda Justerini, an Italian from Bologna, came to London hot on the heels of opera singer Margherita Bellino. He didn’t succeed in winning her heart, but he opened a wine merchant store in Pall Mall, and quickly established himself as the favourite destination for local customers, gaining a Royal Warrant from King George in 1760. Alfred Brooks bought the business in 1831, renaming it Justerini & Brooks, and J&B Rare was created in 1930. In 2006, Ferrán Adriá, the world-famous head chef of Spanish restaurant El Bulli created a range of molecular cocktails with J&B Rare Scotch Whisky.
A blend of 42 malts with grain whiskies, J&B Rare Scotch Whisky is carefully blended, with the Speyside region at its heart. It’s the choice of royalty, and favoured by celebrities and stars worldwide. A little-known fact is that J&B Rare Scotch Whisky’s green bottle is there to honour the fine wine merchant background of owner Justerini & Brooks.
How to enjoy
J&B Rare Scotch Whisky is ideal on the rocks, the elegant complexity best demonstrated while gently cooled. A drop of water enhances the light touch of the J&B Rare Scotch Whisky Master Blender, with the delicate balance of this fine blend picked out. J&B Rare Scotch Whisky has been made to allow you to lengthen the whisky and still enjoy it to the full. It also combines well with salted almonds, the snack picking out fruity flavours in the whisky.
Grab a bite
Get some grub in before or while you’re drinking – it slows alcohol absorption.