Privacy and Cookie Notice

This Privacy and Cookie Notice provides a high-level overview of our full Privacy and Cookie Notice (click here to access). It summarizes important information regarding how we collect, use, and share any personal information collected. This Privacy and Cookie Notice applies to personal information collected through this website,, which is operated by Diageo plc - the world's leading premium drinks business - or one of its group of companies. represents Diageo's outstanding collection of beverage alcohol brands. This includes Smirnoff® No.21, CÎROC® Vodka, Ketel One® Vodka, Gordon's, Tanqueray, Bell's, J&B Rare, Johnnie Walker, Cragganmore® 12 Year Old, Glenkinchie® 12 Year Old, Lagavulin® 16 Year Old, Talisker® 10 Year Old, Dalwhinnie® 15 Year Old, Caol Ila 12 yr old, The Singleton of Dufftown 12 Year Old, Cardhu 12 Year Old, Knockando Malt 12 Year Old, Oban 14 Year Old, ROYAL LOCHNAGAR, Bulleit Bourbon, Bushmills Original, Captain Morgan Spice, Pampero, Zacapa23, Pimm's, Don Julio, Parrot Bay, Jermiah Weed Sour Mash, Archers Peach Snapps, Baileys, Grand Marnier, Romana Sambuca, Sheridans and Mahiki.

At relevant points hyperlinks are provided that will take you directly to further information in this document. Links in this Privacy and Cookie Notice will not take you to any external website or content.

1. Introduction

2. Are you of legal purchase age?

3. What is personal information ?

4. Diageo's collection and use of personal information

5. Use of cookies on our websites

We also collect information using common Internet technologies such as "cookies" and "clear gifs" (also known as "web bugs" or "web beacons").

6. Use of personal Information

7. Disclosure of personal Information

8. Public (or inactive) areas of our website

9. Security

10. Unsubscribe, access, questions and further information

Contact Us

If you have any comments, queries, or complaints about our collection or use of personal information please contact us via:



1. Introduction

This website is operated by a member of the Diageo group of companies, the ultimate holding company of which is Diageo plc (registered in England and Wales with company number 23307 and registered address at Lakeside Drive, London, NW10 7HQ, United Kingdom).

All references to "our", "us," "we," or "company" within this policy and within the opt-in notice are deemed to refer to Diageo plc, its subsidiaries, affiliates, and/or associates, as appropriate.

We endeavor to protect your personal privacy. We provide this Privacy and Cookie Notice to help you to understand what we may do with any personal information that we obtain from you. By providing your personal information to us, you signify your acceptance of our Privacy and Cookie Notice and agree that we may collect, use, and disclose your personal information as described in this Privacy and Cookie Notice. If you do not agree to this Notice, please do not provide your personal details to us. This Privacy and Cookie Notice is incorporated into, and part of, the Terms and Conditions that govern your use of the site in general. We will use your information only for the purposes set forth below.

We may need to update this Privacy and Cookie Notice from time to time. We recommend that you check this page regularly to ensure that you have read the most recent version.

Changes to the Privacy and Cookie Notice are noted here:

Date last revised: 3rd June 2015

Description of substantive revisions:
Section 3 - Description of personal information
Section 4 - Description of how personal information is collected
Section 5 - Use of cookies and clear gifs
Section 6 - Description of how personal information is used
Section 7 - Description of how personal information is shared
Section 8 - Posting of information in public forums
Section 10 - Changes to your privacy preferences
Section 12 - Description of use of links, references, interfaces, and content from third-party sites

2. Legal purchase age

You must not provide us with your personal information if you are not of legal age to purchase alcohol in the jurisdiction in which you reside and (if different) in the jurisdiction in which you are accessing the site. We do not intend to collect personal information from any individuals under the legal purchase age, or to market alcoholic beverages to anyone under the legal purchase age. If we receive notice or believe that someone under the legal purchase age has provided us with personal information, we will make every reasonable effort to remove such personal information from our files, or to flag such personal information and (to the extent permitted by law) retain it for the sole purpose of ensuring that it is no longer used.

3. What is personal information?

Personal information is information about an identifiable individual, as defined by applicable law.

4. Collecting personal information

It is your choice to provide us with personal information. We will only collect personal information that you choose to provide. In certain instances, we may provide you with the option to select whether you would like to receive information from us or from trusted third parties (for example, by choosing to opt in or opt out of receiving special promotional offers). In some circumstances, you will not have the option to opt out, such as when we are satisfying the obligations of a contract with you, administering a transaction requested by you, or required by law.

You may choose to provide us with personal information if, for example, you: contact us with an inquiry; register on the site; forward an item to a friend; purchase an item; fill out a survey or other form with your personal information included; ask us to provide you with information; enter a competition; post information to public areas of the site; or take advantage of a promotion.

By providing any personal information to us, you fully understand and clearly consent to the transfer of such personal information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy and Cookie Notice.

5. Cookies

We use "cookies" to ensure that we give you the best experience on our website, cookies help us gather and store information about visitors. To find out more information about how we use cookies you can click here

If you continue without changing your settings, we’ll assume that you accept the use of cookies in accordance with this notice click link. If you do not accept the use of cookies please click here to find out how to disable cookies.


What is a cookie?

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can track unique visitors, recognise returning visitors and remember a visitor’s preferences. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Cookies are useful because they allow a website to recognise a user’s device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. We use two broad categories of cookies:

First party cookies, served directly by us to your computer (for further details on first party cookies see the section below entitled ‘what type of cookies are used on this site’).

Third party cookies, served by a third party on our behalf. We use third party cookies to help us analyse our websites and their uses, and to (enable tailored advertising – is this correct?) (for further details on third party cookies see the section below entitled ‘what type of cookies are used on this site’).

How we use cookies on this site?

We use cookies for the following purposes on this site:

  1. Functional – As with many websites, our site uses session cookies to enable our server to let you navigate our website within a session, load pages efficiently, manage content and display pages the way they were designed, optimised for your browser and device.
  2. Preferences - At your request we may place a cookie to remember your preferences so that you do not need to re-enter your details (country/age and language preferences) on our gateway page. Please be aware that your details may therefore be visible with someone else that you share your computer account with.
  3. Social Sharing - Cookies that identify you with social networking sites such as Facebook and Twitter and allow interaction between your activity on social networking sites and on our website at your request, and makes your transition between the sites more seamless.
  4. Site Analytics - We use Google Analytics to help analyse use of the site. This analytical tool uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form. The information about your use of the website and your IP address is transmitted to Google and is used by us to evaluate visitors' use of the website, compile statistical reports on website activity and create a profile of aggregated visitors using Google Analytics demographics and interests. We also use Google Display Network Impression Reporting to understand which adverts we place on other websites in the Google Display Network are better at helping us attract visitors to our website. We also use Pingdom to monitor site uptime and load time and to help identify any broken links.
  5. Targeting / advertising - These cookies are used to deliver content that is more relevant to you and your interests based on your previous browsing across the web and also on as well as keywords we may be able to gather from the URLs of webpages from which you accessed, your IP address and any search engine used to reach Also these cookies may be used to deliver targeted advertising to you (either within this website or when you visit third party websites) or to limit the number of times you see an advertisement. They stay on your computer unless you delete them and they remember that you have visited a website. By choosing ‘accept cookies’ on the cookie notice presented to you when entering [] you are consenting to the use of these types of cookies by us for targeted advertising. For details of how to opt out of these cookies please see the section below entitled “How do I opt out of cookie targeted advertising?”.

What types of cookies are used on this site?

The following cookies are used on this site. This list may be amended from time to time.
Our cookies set by our site:

Cookie names

What the cookies are used for

How to disable these cookies





These essential cookies allow our web server to respond to your actions on the website whilst browsing and make sure pages load efficiently. The website wouldn't work properly without them.

Please see details below in How do I disable/enable cookies? section to understand how to disable these cookies.

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These cookies enable the function of Google Analytics software. This software helps us collect and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the website and to make our content more relevant. The data generated by these cookies is anonymous.

Please see details below in How do I disable/enable cookies? section to understand how to disable these cookies.

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These cookies are used to support the functionality of sharing links to social networks such as Facebook and Twitter. Sharing features on the website wouldn't work without them.

Please see details below in How do I disable/enable cookies? section to understand how to disable these cookies.

When you visit this site, you may notice other cookies not included in the table above. These relate to services provided by third parties. We don't control the setting of these cookies, so you should check with them to find out more about their cookies. Here is a list of third parties that may set cookies when you visit this site. This list may be amended from time to time.

Other cookies set when you visit our site:

Third party name

What their cookies are used for

How to disable these cookies

This cookie is used to monitor our site uptime and load time and to help identify any broken links.

Please see details below in How do I disable/enable cookies? section to understand how to disable these cookies.


This cookie is used to measure and understand the effectiveness of advertising campaigns on Diageo and non –Diageo websites and deliver content that is more relevant to you and your interests. We may use these cookies to remember websites you have visited and we may share this information with other parties, including advertisers and our agencies. Most types of these cookies track consumers via their IP address so may collect some personal identifiable information. For details of how to opt out of these cookies please see the section below entitled “How do I opt out of cookie targeted advertising?”.

Please see details below in How do I disable/enable cookies? section to understand how to disable these cookies.

How do I disable/enable cookies?

You have the right to choose whether or not to accept cookies. However, please note that you may not be able to use all the interactive features of our site if cookies are disabled.

You can exercise your right to accept or decline cookies by changing your browser settings so that cookies from our site cannot be placed on your computer. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about these functions. For example, in Internet Explorer, you can go to the Tools/Internet options/Security and Privacy Tabs to adapt the browser to your expectations. If you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences. Some modern browsers have a feature that will analyse website privacy policies and allow a user to control their privacy needs. These are known as "P3P" features (Privacy Preferences Platform). You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:

If you are not using Microsoft Windows Explorer, then you should select 'cookies' in the 'Help' function for information on where to find your cookie folder.

For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit

How do I opt out of cookie targeted advertising ?

If you see any of our advertising with the this logo on it - you’re able to take control of whether you get these types of ads.
This is the AdChoices icon and is a part of the European Interactive Digital Advertising Alliance’s (EDAA).
When you click through the Icon, you’ll get information about the companies that provide interest-based ads on the sites you visit.
You’ll learn about how it works, how this type of advertising supports free content, and about other privacy choices.
If you don’t want this type of advertising, you can click through to the consumer choice page to opt out from the companies that participate in the Icon program.
For further information about how to manage or delete targeted/advertising cookies visit -

6. Use of personal information

We may use personal information collected from you to provide specific services that you request, as well as to provide additional services that may be of interest. For example, we may use your personal information in the following ways:

Marketing Communications. We may use your personal information to communicate with you about our products and services, and those of our subsidiaries, affiliates, and parent companies, and any of their related businesses.

Transactional purposes. We may use your personal information to respond to your queries and requests, maintain your accounts, and manage transactions such as credit card payments for any goods that you order from us or our agents, or for the fulfillment of such transactions (e.g., delivery).

7. Disclosure of personal information

We value your personal information and only share it with third parties that provide it with adequate protection. From time to time we may disclose personal information to:

(a) third parties to whom you have provided your consent; (b) our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf, or to provide services to us (such as warehousing and delivery; marketing and advertising; credit card and data processing; age verification; software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and other services related to our business), provided such service providers and subcontractors do not collect, use, or disclose the personal information for any purpose other than to perform such functions on our behalf, to provide services to us, or as otherwise required by law;
(c) third parties who, in our reasonable judgment, are providing or seeking the information as your authorized or appointed legal agent; or (d) carefully selected third parties, including our affiliates, to send you third party marketing and promotional information that may be of interest. In such circumstances these organizations may be bound by confidentiality obligations and restrictions on the use of your personal information. We will obtain your express permission before we allow a third party that is not an affiliate to send you any such marketing and promotional information; (e) a person or entity, including our affiliates, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganization, or liquidation whereby we transfer, sell, or assign to such third party information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us; and
(f) law enforcement, governmental or regulatory agencies, or other third parties in order to comply with applicable law, or where we believe such action is necessary in order to comply with applicable law, or to detect, protect, or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud, or other illegal or harmful activity, to comply with our audit and security requirements, or to audit compliance with our corporate policies, procedures, legal, or contractual obligations.

8. Public (or Interactive) areas of our websites

Information that you post on or through the public areas of the site (e.g., chat rooms, bulletin boards, discussion groups, or Social Networking modules) generally is accessible to, and may be collected and used by, others, and may result in unsolicited messages or other contact from others. You should not provide personal information about yourself in public (or interactive) areas of the site. Such personal information is not covered under this Privacy and Cookie Notice.

9. Security

We take security seriously and take precautions to keep your personal information secure. We have put in place appropriate physical, electronic, and managerial procedures to safeguard the information we collect. However, we have no control over the privacy of any communications while it is in transit to us. We therefore recommend that you not include confidential, proprietary, or sensitive information in any such communications.

In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If such a notification is appropriate, we will endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email.

You are reminded that, in accordance with the Terms and Conditions for this website, which include this Privacy and Cookie Notice, you are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any activity under your account and password. It is your sole responsibility to control the dissemination and use of your password, control access to and use of your account, and notify us when you wish to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation.

10. Unsubscribe, access, questions and further information

At your request and where the law requires us to do so, if you contact us using the unsubscribe details provided below we will confirm what personal information we hold about you, update your information, remove your information, fulfill specific opt-out requests (including requests where you previously opted in with respect to the use of your personal information), and/or correct any inaccuracies in such personal information.

If you would like to unsubscribe from communications, or from all communications about Diageo brands, please contact us here.

11. Portfolio permissions

If you have given permission to receive communications about Diageo brands generally (for example, by opting to receive news and special offers by email about Diageo's other great alcohol brands), you may from time to time receive communications about brands to which you have not opted in specifically. Information about many of Diageo's brands can be found at

We occasionally may send you communications about brands not featured on (e.g., new brands). We recommend that you refer to from time to time as the list of featured brands will be updated periodically.

Providing general permission for us to communicate with you about our brands does not mean that you will receive communications about all of Diageo's brands. We will only communicate with you about those brands that we think may be of particular interest to you. Any such communications will provide you with an opportunity to unsubscribe from the brand in question and/or from all communications about Diageo brands.

If you have any privacy-related questions, concerns or complaints, please contact: Data Privacy Officer, Corporate Centre Legal Team, Diageo plc, Lakeside Drive, London, NW10 7HQ, United Kingdom.

12. Interfaces with Third-Party Websites

The site may contain links, references, and content from other websites outside of our control. Please be aware that we have limited or no control over these websites and our Privacy and Cookie Notice does not apply to these sites. We encourage you to read the Privacy and Cookie Notices and terms and conditions of any linked, referenced, or interfacing websites you enter.

This Privacy and Cookie Notice will be supplemented by additional legal requirements in jurisdictions where we conduct business as required. Nothing in this Privacy and Cookie Notice or otherwise will create, or add to, any right or claim (whether legal, equitable, or otherwise) that any individual or person may have at law or otherwise against the company or any third party, or any of their respective directors, officers, employees, agents, or representatives (collectively the "Diageo Group"), nor will the existence of this Privacy and Cookie Notice or its application impose or add to any obligations upon or create any liability for the Diageo Group that it does not already otherwise have under law.

© 2015 Diageo Plc, Lakeside Drive, Park Royal, London NW10 7HQ, United Kingdom (registered in England and Wales with registered number 23307) All rights reserved. 

Version 9.4     Dated 3rd June 2015