Further reading

The success of Smirnoff is based on a long history of innovation. Founder Pyotr Arsenievich Smirnov founded a distillery in Moscow under the trading name PA Smirnoff, and pioneered column charcoal filtration in the 1870s. He built a premium product that by 1886 had captured two-thirds of the Moscow vodka market. After the Russian Revolution, Pyotr's son Vladimir was sentenced to death by firing squad – three times. And three times he was reprieved. On being sentenced a fourth time Vladimir fled to Paris, where he attempted to rebuild his father's brand using the French spelling of the vodka, Smirnoff.

With people increasingly excited by Smirnoff, a new cocktail emerged. Thanks to some work from Smirnoff executives in the US in the 1940s, and with Smirnoff No.21 as the base, the Moscow Mule was invented. Ginger beer and lime were mixed along with the premium vodka. As a result, sales of Smirnoff No.21 doubled and the cocktail sparked a vodka craze. The Bond films brought both vodka and Smirnoff firmly into the mainstream, thanks to 007's signature request for a “Vodka Martini, shaken not stirred”. Smirnoff vodka featured in the very first Bond film, Dr No, in 1963.

Today new flavours added alongside great-tasting Smirnoff No.21 continue this spirit of inventiveness. There's the classic ready-to-drink Smirnoff Ice, as well as Smirnoff Blueberry Flavoured Vodka, Smirnoff Lime Flavoured Vodka, Smirnoff Vanilla Flavoured Vodka and Smirnoff Green Apple Flavoured Vodka, all fabulous sipped neat or mixed. Smirnoff Gold, a glitzy new product with edible gold flakes and a subtly spicy cinnamon taste has also burst on the scene. Plus there's Smirnoff Espresso, which takes the flavour of real coffee beans for a great mixed drink. Try out great new variations on Smirnoff, and taste the latest chapter in a true history of pioneering spirit.

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